An X2Y Product
In preview · Orders open late 2026
BelaStem
The farm-direct marketplace for floral professionals.
BelaStem connects florists, event designers, and hospitality buyers directly with family-owned growers across Colombia and Ecuador, cut-to-order blooms at transparent, all-inclusive prices, delivered to the door. It pairs a two-sided B2B marketplace with StemTrackr™ for growers and the Ask Rosie™ AI assistant. Designed and built with X2Y.
R
Ask Rosie™
online
Find red garden roses, 50cm, under $1.20 a stem.
3 farms match. Rosaprima (Ecuador) has Explorer at $1.10/stem, 100 per box, ships in 48h. Want me to add a box to your cart?
The problem
The wholesale flower supply chain adds days, hands, and cost to every stem.
By the time flowers reach a traditional wholesaler's cooler, they've passed through brokers and middlemen, losing vase life at every stop, with fuel surcharges and surprise fees stacked on top of an already opaque price.
Growers, meanwhile, are locked out of their own customers, selling through intermediaries with no storefront, no data, and no direct relationship with the florists who use their product.
One platform, two sides
Buyers and growers, connected directly.
For floral professionals
Florists, event and wedding designers, hotels, restaurants, and funeral homes get a direct line to premium, sustainably grown flowers, cut to order, priced all-in, and delivered to the door. To-the-trade only.
For growers: StemTrackr™
Family-owned farms get a modern storefront, inventory and sales management, and a direct relationship with buyers, the tools to sell more and work less, without surrendering their brand to a middleman.
What's inside
Everything a farm-direct marketplace needs.
From cut-to-order sourcing to international logistics, the full commerce stack, built on Laravel.
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Farm-direct, cut-to-order
- Order straight from the grower, not a wholesaler's cooler, fresher stems, longer vase life, delivered in as little as 48 hours. No middlemen, brokers, or surcharges.
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Ask Rosie™ AI assistant
- Search by farm, variety, color, or stem length, get bouquet recipes, and place orders in plain language. For growers, Rosie updates availability, flags low stock, and reads the sales reports back to you.
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All-inclusive pricing
- No fuel surcharges, no surprise fees. What you see is what you pay, handling and delivery included on every order, every time.
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Build-a-Box
- Mix colors, varieties, and grades into standardized shipping boxes with real per-box stem counts, the flexibility of a custom order with the economics of a full box.
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UPS WorldEase® shipping
- Labels, customs, tariffs, airway bills, and door-to-door international delivery are generated automatically, with a manual FOB path plus auto-built commercial invoices and packing slips.
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Multi-farm single cart
- Buy from several farms in one order and check out once. Growers toggle marketplace visibility per product to publish or hold back stock.
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Branded storefronts + Magic Links
- Growers get an SEO-optimized storefront and shareable private catalogs with per-buyer pricing. Everyone signs in passwordless, via a magic link.
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Payments + reporting
- Electronic payments through Stripe: cards, Apple & Google Pay, and ACH for larger orders, plus sales dashboards that Ask Rosie can interpret in plain language.
StemTrackr™ · for growers
Sell more, work less.
StemTrackr™ gives family-owned farms their own SEO-optimized storefront, real-time inventory and stem counts, FOB pricing tools, bulk one-sheet uploads, AI-written product descriptions, and role-based access for sales and logistics teams, all in one place.
- Real-time inventory across multiple locations
- AI-generated product descriptions & availability
- Per-buyer custom pricing and private catalogs
- Sales dashboards Ask Rosie reads back in plain language
Professional
Most popular$179 /mo
or $152/mo billed annually, save 15%
- ✦ Full storefront & sales platform
- ✦ Additional users at $28/mo each
- ✦ One-time onboarding included
- ✦ 60-day free trial, full access
Built by X2Y
A full two-sided marketplace, engineered end to end.
BelaStem is a production platform X2Y designed and built: multi-tenant storefronts, an AI ordering assistant, international shipping automation, payments, and PDF trade documents, the kind of scope most teams take years to ship.
- Laravel 12 + Filament
- Multi-tenant marketplace with a server-driven admin panel for buyers, growers, and staff roles.
- Livewire + Alpine
- Reactive storefront, cart, and checkout without a separate SPA front end to maintain.
- AI assistant (Ask Rosie)
- A conversational layer over search, ordering, inventory, and reporting for both sides of the market.
- Stripe + UPS WorldEase
- Card & ACH payments plus automated international shipping, customs, and commercial-invoice PDFs.
Now accepting early registrations
The freshest flowers, direct from the farm.
The marketplace is open for preview, browse products, explore growers, and meet Ask Rosie. Founding members lock in 15% off every order for their first six months.
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