Discover RFA Decor’s ecommerce experience has been transformed by seamlessly migrating their extensive catalog from Magento to Shopify. From optimizing product management and streamlining customer workflows to enhancing site navigation, search functionality, and checkout processes, we delivered a powerful, user-friendly platform tailored to support their growth.
Rosenbaum Fine Art, also known as RFA Decor, is a trusted provider of high-quality artwork and design solutions. Their ecommerce platform enables visitors, designers, and dealers to explore a professionally curated collection featuring renowned artists from around the world.
RFA Decor’s primary challenge was transitioning from a traditional brick-and-mortar model to a modern, efficient ecommerce experience. Their legacy platform was slow, costly to maintain, and limited new feature development, preventing them from fully embracing the next generation of online commerce.
Founded in 1979, RFA Decor—A Rosenbaum Art Company—specializes in providing innovative artwork, custom-framed and ready-made mirrors, and tailored art services for residential, commercial, interior design, and retail furniture sectors worldwide. Their in-house team creates customized digital art, giclée prints, and original pieces, adapting to specific size, color, and style requirements. Operating from a 30,000 square-foot headquarters in Boca Raton, Florida, RFA Decor offers comprehensive services including art consulting, framing, logistics, and installation. With showrooms in Boca Raton and High Point, NC, they cater to both the public and design professionals, showcasing a diverse range of art at various price points.
The X2Y.DEV team successfully migrated RFA Decor from Magento to Shopify, ensuring a seamless transition that enhanced both functionality and user experience. We efficiently imported over 3,200 active products, 3,400 customers, and historical order data, while restructuring the product catalog to include preconfigured size variants for custom giclées. Our team optimized site navigation, integrated advanced search capabilities, and implemented social sharing tools to improve user engagement. We set up custom registration workflows, customer segmentation, and social login features to streamline account management. Additionally, we migrated all content, including news, blog posts, and artist profiles, and enhanced accessibility using UserWay. The Shopify checkout was fully configured with tailored shipping rates, tax rules, payment gateways, and discount structures. To support marketing efforts, we connected data feeds to Google Merchant, Pinterest, Facebook Marketplace, and integrated MailChimp. Finally, we ensured a smooth go-live by managing URL redirects and DNS updates, delivering a robust, scalable ecommerce platform tailored to RFA Decor’s business needs.
Schedule your free assessment today.
Let's get started on your journey to success. Ready to elevate your online presence and boost revenue? Schedule your free consultation and audit today, and let us chart a course for your continued success in the digital realm. Your success story begins with a click - don't miss out!
Learn how you can grow your ecommerce business with our expert advice.
Discover RFA Decor’s ecommerce experience has been transformed by seamlessly migrating their extensive catalog from Magento to Shopify. From optimizing product management and streamlining customer workflows to enhancing site navigation, search functionality, and checkout processes, we delivered a powerful, user-friendly platform tailored to support their growth.
Read Case StudyDiscover how a successful re-platforming effort elevated an ecommerce website and business on various fronts, leading to improved customer experiences, enhanced website stability, streamlined operations, and exceptional platform expertise.
Read Case StudyWe had an interesting challenge on our hands; our teams didn't have much to go off on -- a static legacy website, and a PDF document used to publish a paper catalogue to distribute to vendors and customers. Convectronics was an old-school business, customers would read the paper catalogue, pencil in the specifications, and call up Convectronics to place their order. As you can imagine, not a scalable process.
Read Case StudyThe recent incorporation of Peruvian Ink into QuickBooks Desktop (QBD) ensures the real-time synchronization of product and sales data. This eliminates discrepancies in catalogs and orders, ultimately enhancing company operations and elevating the B2B customer experience.
Read Case Study0%
