Ecommerce & AI Product Studio

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Development

X2Y designs, builds, and integrates revenue systems for B2B manufacturers, distributors, and marketplaces. We handle everything from Adobe Commerce replatforms to AI products like MetaPilot that we ship ourselves. If we can take our own product from idea to launch, we can build yours.

Trusted since 2017 by Trek, New Balance, Tupperware, and more.

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Grow Faster

We are the team you need to deploy your business strategies successfully.

Unleash the full potential of your online business with our comprehensive suite of services. From strategy to deployment of powerful integrations, we've got you covered at every stage of your journey.

Customer Experience & Design
Elevate your users' experience with data-driven design that leaves a lasting impression. We create a digital environment that resonates with your audience and keeps them coming back for more.
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Ecommerce & Web Development
No two businesses are the same, and neither should your web solutions be. Our tailored web development services are designed to scale your business, helping you achieve your goals faster.
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Support & Maintenance
Don't let technical issues slow you down. We are here to empower your business with top-notch support and maintenance, ensuring your operations run seamlessly.
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System Integrations & Data
Stay ahead of the competition by unlocking new capabilities through powerful integrations. Seamlessly connect your services and watch your business flourish like never before.
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Built by X2Y

We don't just build for clients.
We ship our own products.

Proof that we take ideas to production: multi-tenant SaaS, AI pipelines, edge deployment, payments, and marketplaces. The same team and playbook are available to build yours.

HyperSwitch PHP SDK
Open-source, framework-agnostic PHP client for HyperSwitch payments.
BelaStem
Farm-direct B2B flower marketplace with an AI ordering assistant.
Framing
Custom art-framing configurator with a live preview, built for Shopify.

How we work

Engagements shaped around where you are.

Whether you need a fixed-scope build or a long-term partner, we structure the work to fit. Not sure which is right? Book a call and we'll help you scope it.

Project
A defined outcome: a replatform, a new build, an integration, or an automation. Clear scope, timeline, and deliverables.

Best for a specific initiative you need shipped.

Growth retainer
An ongoing partnership. We plan, build, and optimize continuously, prioritizing the work that moves revenue.

Best for merchants scaling and iterating.

Support & maintenance
Proactive upkeep and rapid response: version updates, performance, monitoring, and fixes that keep your store fast and stable.

Best for live stores that need reliability.

Customer Testimonials

Don't just hear it from us, hear it from our clients.

  • Trek Bikes
  • New Balance
  • Universal Audio
  • Tupperware
  • Focus Camera
  • Cabinets.com

Testimonial

The team at X2Y are a pleasure to work with. They've been our go-to development and maintenance team on our Magento website for the past several years and are always available to offer solutions to any issues we run into. They are great at looking at the website on a regular basis and offering up ideas to improve overall UX along with better backend functionality. Something you don't normally see with other developers. Highly recommend them to anyone looking for a top-notch team to work with.

⸻ Brett Stern, Director of Marketing

Testimonial

My experience working with the X2Y TEAM was exceptional. Not only did they accomplish what we needed in a timely matter. The went over and beyond with taking my calls, texts, and time teaching me to understand the back end so I can maneuver it MYSELF. I learned so much for them and I'll use them for all future projects!

⸻ Kelia Moniz, Owner

Testimonial

For several years, the X2Y team has exceeded every expectation ever set. They have made our daily process remarkably easier and have saved us incalculable hours of time. It seems no matter what the problem was, they always came to our rescue. When something seemed impossible to us, it was effortless to them. In addition to their help, they are also very educational and informative on teaching you how they solved the problem. We know we have nothing to worry about with X2Y on our team, which is why we highly recommend them for yours. Extremely reliable, timely service with a professional and charming personable experience, they continue to blow our minds every day!

⸻ Gayle Rowe, Operations Manager

Testimonial

The team at X2Y has become more than a partner. They are an extension of our company and are committed to helping us grow and thrive on every level. We are two sister companies, both running Magento/Adobe Commerce websites which pull inventory and pricing from our ERP. X2Y has succeeded where past partners have failed, and in doing so, they have saved us an enormous amount of time and money. They are responsive, creative, and thorough, and we benefit tremendously from their input and experience. Collaborating with X2Y means we not only resolve any issues that come up, but we end up with innovative solutions that enable us to provide the best experience for our customers. We could not recommend their services highly enough.

⸻ Patricia Kungie, Ecommerce Director

Testimonial

CoastIPC has relied on X2Y for everything web since 2019, and every moment has been positive - especially during challenging times. The team is focused on business requirements, understanding desired outcomes, and delivering on target results every time. Their expertise and input changed the landscape of our ability to communicate, and has driven our competitors to try and keep up. They won't catch us unless they too partner with X2Y.

⸻ Tim Peterson, Sales and Operations Manager, CoastIPC

Testimonial

Our experience working with the team at X2Y has has exceeded all of our expectations. We were dreading migrating to Magento 2 for several years, but X2Y was not only able to seamlessly migrate all of our data to the new platform, they were able to make enhancements to our website along the way. X2Y are always available to answer our questions and they have a true interest in helping us add features to the site that will increase our sales. We look forward to working with them for many years to come!

⸻ Jenny Stickley, Owner, ShopBagsy
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Testimonial

The X2Y team were a tremendous asset to our company. They navigated our legacy Ecommerce platform through a migration process, and were willing to educate our staff on the fundamentals of Magento. Couldn't recommend these guys more!

⸻ Kyle Lovell, Developer

Testimonial

Thank you so much for all your support over the years and especially last year. We had a tough moment at the start of the pandemic and you stepped in to help immediately. Your professionalism, succinct communication and attention to detail has made working with you a joy and I will be continuing to recommend X2Y in the years to come.

⸻ Marcus Smith, Managing Director

Testimonial

X2Y team was essential to the strategic development, creation, and implementation of BelaStem. We built our platform from scratch and with X2Y teams' input, advice and guidance, we now have one of the premier marketplace technologies in the floral industry.

⸻ Jeffrey Gannon, Founder, BelaStem
Explore BelaStem

Start your project

Tell us what you're building.

Let's get started on your journey to success. Ready to elevate your online presence and boost revenue? Schedule your free consultation today, and let us chart a course for your continued success in the digital realm. Your success story begins with a click.

See our work

Latest from the Blog

Stay up-to-date with the latest in ecommerce and web development.

Payment gateway module development for Magento, Adobe Commerce and Mage-OS

We build payment gateway modules from scratch for Magento Open Source, Adobe Commerce and Mage-OS, and maintain them for years: our longest-running integration has shipped eleven releases across five years, including a migration onto the provider's API v2.0. This is what that work actually involves. Who needs a custom payment module, what a module has to do beyond calling the API, the six places payment integrations really fail (order-flow timing, webhook trust, guest checkout, multi-store scope, double submission, email timing), how Magento Open Source, Adobe Commerce and Mage-OS differ in practice, how Shopify, WooCommerce and OpenCart change the problem, and how to tell whether a module is genuinely maintained.
Payments Magento Adobe Commerce Mage-OS Payment Gateway Module Development

Ask AI: how MetaPilot puts a one-click ChatGPT button on your pages

Your visitors already paste your URL into ChatGPT to decide whether you're a fit. Ask AI is a MetaPilot feature that meets them on the page: a row of buttons that opens ChatGPT, Claude, Gemini, Perplexity or Meta AI pointed at that exact URL with a prompt you control. No chatbot, no AI backend, no per-click cost. Here's how the edge injection, the visual placement picker and the plan caps actually work.
MetaPilot AEO GEO AI Search Cloudflare Workers

Shopify banned vape sales with two weeks' notice. Whose store is it, really?

On June 24 Shopify told merchants it no longer supports the sale of e-cigarettes and gave them until July 8 to remove the listings. Reuters reported it, Shopify confirmed it, and stores started disappearing. Here's what's actually confirmed, what's still unanswered, and why the mechanism behind it should interest you even if you've never sold a vape: on a hosted platform, your catalog lives inside someone else's acceptable use policy. Self-hosted Magento and Mage-OS trade that away, with honest limits.
Shopify Magento Mage-OS Platform Migration Ecommerce Strategy

What HyperSwitch is, who it's for, and the PHP SDK we just open sourced

HyperSwitch is an open-source payment orchestration layer: one API in front of many processors, with routing, failover and retries instead of a checkout hard-wired to one gateway. It's Apache 2.0 and self-hostable, so the layer that frees you from processor lock-in isn't itself a lock-in. The gap was PHP, so we built the client and open sourced it under MIT: x2y/hyperswitch-client, framework-agnostic, 17 of 17 resource groups and ~83 endpoints, with signature-verified webhook decoding. Here's what orchestration actually solves, who genuinely needs it, who doesn't, and how to get help integrating it.
HyperSwitch Payments PHP Open Source Magento

Your shopper wanted it, just not all at once: building the Float Payments module for Magento

Float lets your customer split a purchase into interest-free monthly instalments on the credit card already in their wallet, while you get paid in full upfront. We built the Magento module that puts that option in your checkout, and on the product page where the decision actually happens. Here's the honest build story: why we inverted the order flow so no payment can ever exist without an order behind it, how the notify endpoint refuses to trust a webhook it can't verify, and why the unglamorous fixes are the whole product.
Float Magento Adobe Commerce Payments BNPL

Why Legacy ERP Vendors Are Killing Your Integration ROI

When a critical integration gets pushed back four or five times, the real cost isn't the delay—it's the engineering hours, cascading revenue loss, and operational drag that compounds every week.
B2B Ecommerce Integration Operator Playbook Publishing

Read Case Studies

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