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Ecommerce SEO and Answer Engine Optimization: The 2026 Playbook
Answer engine optimization (AEO) is the practice of making your store legible to AI answer engines such as ChatGPT, Perplexity, Google AI Overviews, and Claude, so they cite you accurately. It builds on classic ecommerce SEO rather than replacing it: you still need clean technical foundations and topical authority, plus structured data, an llms.txt, and crawler rules that tell AI exactly what each page is.