What are the main B2B features offered by Shopify and Adobe Commerce?

Main B2B Features: Shopify vs. Adobe Commerce (Magento)

Shopify B2B Features

Shopify, particularly through its Shopify Plus plan, offers a robust suite of B2B features built directly into the platform:

• Company Profiles & Multi-Location Support: Manage B2B customers by grouping them under company profiles, each with multiple locations, unique permission levels, payment terms, tax exemptions, and payment methods.
• Customer-Specific Catalogs & Pricing: Assign curated product catalogs and custom pricing to specific buyers or locations. This includes volume pricing, quantity rules (minimums, maximums, increments), and catalog-based currency management.
• Blended or Dedicated Storefronts: Operate a blended store for both DTC and B2B or a dedicated B2B store, with customer authentication to display buyer-specific information and pricing.
• B2B Checkout & Payment Terms: Show wholesale pricing at checkout, automate net payment terms, and support vaulted credit cards, invoicing, and PayPal payments.
• Workflow Automation: Use Shopify Flow to automate B2B processes, such as assigning terms, sending invoices, and managing company accounts.
• Sales Rep Permissions: Assign staff to manage specific customers and place orders on their behalf.
• Self-Serve Purchasing & Quick Bulk Ordering: Allow buyers to easily reorder, track orders, and place bulk orders via product lists or order forms.
• PO Numbers & Draft Orders: Capture purchase order numbers and enable checkout-to-draft workflows for quote approvals.
• Store Personalization & B2B Themes: Personalize content for B2B customers using dedicated themes and Liquid templates.
• ERP & CRM Integration: Connect with external systems using Shopify APIs for seamless B2B operations.

Adobe Commerce (Magento) B2B Features

Adobe Commerce (Magento) is designed for complex B2B needs, offering extensive features for enterprise-level operations:

• Company Accounts & User Roles: Support for complex organizational structures with multi-user company accounts, custom roles, and permissions for buyers, managers, and finance teams.
• Shared Catalogs & Tiered Pricing: Create customer-specific or group-specific catalogs with tailored pricing, including volume discounts and contract-based pricing.
• Quote Management: Enable buyers to request quotes, negotiate pricing, and manage approvals directly within the platform.
• Requisition Lists & Quick Order: Allow customers to create and manage requisition lists and place quick orders using SKU or product names, streamlining repeat purchases.
• Purchase Approval Workflows: Set up automated purchase approval rules for buyers to ensure compliance with budgets and company policies.
• Flexible Payment & Shipping Options: Offer multiple payment methods (credit, purchase orders, digital wallets) and shipping options, configurable per company account.
• Self-Service Portal: Buyers can track shipments, view order and quote history, manage invoices, and monitor company credit in a dedicated portal.
• Parent-Child Account Structures: Support for businesses with subsidiaries or regional offices, allowing for parent-child account hierarchies and flexible buyer management.
• Integration with Adobe Tools: Deep integration with Adobe Analytics and other Experience Cloud products for advanced insights and personalization.
• Global & Multi-Store Support: Manage multiple storefronts for different regions or customer segments from a single interface.

Summary Table

| Feature                                 | Shopify B2B (Plus)                                         | Adobe Commerce (Magento) B2B                         |
|------------------------------------------|------------------------------------------------------------|------------------------------------------------------|
| Company Accounts & Roles                 | Yes (multi-location, permissions)                          | Yes (multi-user, custom roles, hierarchies)          |
| Customer-Specific Catalogs & Pricing     | Yes (catalogs, volume pricing, currency)                   | Yes (shared catalogs, tiered, contract pricing)      |
| Quote Management                        | Checkout-to-draft, order approval                          | Full quote request, negotiation, approval            |
| Requisition/Quick Order                  | Quick bulk ordering                                        | Requisition lists, quick order by SKU                |
| Workflow Automation                      | Shopify Flow, sales rep permissions                        | Purchase approval, custom workflows                  |
| Self-Service Portal                      | Order tracking, reordering                                 | Order/quote/invoice tracking, credit mgmt            |
| Storefront Options                       | Blended or dedicated B2B                                   | Multi-store, multi-channel                           |
| Payment & Shipping                       | Net terms, invoicing, PayPal, vaulted cards                | Flexible payment/shipping, per company               |
| Integration/Extensibility                | APIs for ERP/CRM, 8,000+ apps                              | Deep Adobe integration, robust APIs                  |

In summary:

• Shopify excels at ease of use, streamlined B2B management, and rapid deployment for growing businesses.
• Adobe Commerce is unmatched in flexibility, depth of B2B features, and support for complex enterprise requirements